When a craftsman from Bressuire supplies the campaign to the Presidency of Interpol: The Story of C'est Cela

Quand un Artisan de Bressuire Fournit la Campagne à la Présidence d'Interpol : L'Histoire de C'est Cela

Minister of the Interior with a gift box C'est Cela accompanied by Lucas Philippe, the new president of Interpol

In 2025, during the official campaign of the French candidate for the presidency of Interpol, a decision was made regarding diplomatic gifts: to entrust the task to a French craftsman. This choice fell upon... C'est Cela, based in Bressuire, in the Deux-Sèvres region.

250 gourmet gift boxes, 100% French, Shipped to the four corners of the world, they represented France in this exceptional diplomatic campaign. A mission we will never forget—and one that speaks volumes about what a well-chosen artisanal gourmet gift box can embody.


France at the helm of Interpol: a historic diplomatic victory

In November 2025, in Marrakech, at the 93rd Interpol General Assembly bringing together 886 representatives from 179 member countries, the Frenchman Lucas Philippe He was elected President of Interpol with 84 votes — far ahead of his competitors. This result crowns months of intense diplomatic campaigning conducted around the world.

This victory is the result of extensive groundwork: meetings with international delegations, participation in European and non-European bodies, diplomatic tours… And for each of these meetings, a specific need: offer a gift that represents France, with elegance, authenticity and meaning.

It is in this context that the French candidate's campaign turned towards C'est Cela.


250 French box sets sent to the four corners of the world

The mission was clear: to compose 250 gourmet gift boxes capable of worthily representing French gastronomy to delegations and officials from around the world — from Europe to Asia, from Africa to the Americas.

Each box had to meet specific criteria:

  • Product excellence : only French artisanal specialties, selected for their quality and their representativeness of the local terroir
  • The diversity of flavors : a composition capable of appealing to international palates while remaining profoundly French
  • The elegance of the presentation : Carefully packaged, worthy of diplomatic use, ready to be given as a gift without any alterations.
  • Logistics reliability : 250 gift boxes, delivered on time and without error, for a campaign whose stakes went beyond a simple business gift.

It was our team, from our workshop in Bressuire, who took up this challenge. 250 hand-assembled boxes, carefully packaged, shipped around the world to carry the colors of France.

A gourmet, handcrafted gift box is a way of saying: this is what France knows how to do, these are its values, this is its expertise. No need for speeches.


Why is a gourmet gift essential in diplomacy?

The tradition of diplomatic gift-giving is as old as diplomacy itself. What one offers a foreign counterpart reveals who one is and what one represents. France has always known this: its art of living, its gastronomy, its local produce are natural ambassadors.

In the context of a campaign for the presidency of an organization like Interpol — which includes 196 member countries — the diplomatic gift is not a detail.It's a soft power signal, a message sent even before the speech.

Choosing a 100% French and artisanal gourmet basket for this mission means choosing:

  • There sincerity of a handmade product, made by passionate people
  • L'authenticity of a terroir and producers who have a name, a history
  • THE radiation of French gastronomy, recognized worldwide as an art of living
  • There precision of a craftsman capable of keeping his promises, even on a large scale

That's exactly what C'est Cela was able to embody this mission.


What this mission confirmed about our profession

Providing 250 boxes for a global diplomatic campaign is a responsibility that goes far beyond an ordinary order. Each box had to be perfect — because an error, a missing product, damaged packaging, it is the image of France that is at stake.

This mission confirmed what we already knew: The demand for craftsmanship is not an option, it is our daily standard.. Whether it's a box set of 34,90€ Whether it's a birthday present or 250 diplomatic boxes sent around the world, our method is the same:

  • Each box consists of by hand in our workshop in Bressuire
  • Each product is selected from French producers for its quality and authenticity
  • Each package is neat, ready to give as soon as it is received
  • Each order is delivered on time, regardless of the logistical constraints

The artisanal gourmet gift, a universal ambassador of France

Gastronomy is one of the few areas where France enjoys universal acclaim. From Japan to Argentina, from Senegal to Norway, a handcrafted terrine, a fine champagne, a ten-year-old cognac—these products resonate with everyone. They tell a story, they embody expertise, they create a memorable experience.

It is this universality that makes the French gourmet gift basket an ideal diplomatic gift. It transcends linguistic, cultural, and protocol barriers. It says, simply and elegantly: France is thinking of you, and it offers you its best..

This is the message that our 250 boxes carried, to the four corners of the world, for the campaign that led a Frenchman to the presidency of Interpol.


Our other institutional and high-end clients

The Interpol mission is not an exception in our history.This reflects the trust that leading institutions and companies regularly place in us:

  • The French Navy (Dixmude helicopter carrier)
  • The National Police
  • Renault
  • Inserm
  • Health Insurance
  • Ramsay Health
  • GRDF
  • Richemont
  • Heinz
  • Secours Populaire

These names illustrate the trust that demanding organizations — public, private, institutional — place in C'est Cela to represent their image through a gourmet gift.


A gourmet gift worthy of representing your company

You don't need an international diplomatic campaign to deserve excellent gifts. Every business relationship, every colleague, every client deserves to be thanked with the same care.

Whether you are a very small business in Bressuire or a multinational corporation in Paris, whether you order 5 boxes or 500, our approach is the same: listening, excellence, delivery.

  • Price range: from 34,90€ to more 299€
  • Personalized message free in each box
  • Delivery 24/48h in France and Europe
  • Customized quote for companies and works councils under 48 hours

→ Request a quote for your project

→ Discover our gourmet gift sets


FAQ — Diplomatic and Institutional Gifts

C'est Cela Can it handle institutional or diplomatic orders?
Yes. We have already completed high-stakes projects, such as the 250 boxes for the Interpol presidential campaign. We are capable of managing tailor-made projects for public institutions, embassies, international organizations, and large companies.

Can the gift boxes be adapted for international recipients?
Yes. We adapt the composition according to cultural and dietary constraints (alcohol-free, pork-free, all sweet, etc.) and we ensure delivery in Europe and internationally depending on logistical possibilities.

What is the lead time for a large-scale institutional order?
For orders of 50 boxes or more, we recommend contacting us at least 2 to 3 weeks in advance to guarantee delivery times and quality. For very large volumes or diplomatic projects, dedicated support is available.

Is it possible to have a dedicated contact person for our project?
Yes. For all institutional or bulk orders, a member of the team will be assigned to you. C'est Cela is designated to follow your project from start to finish.

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